Plant Nursery Marketing Plan Is Essential to Make Its Presence Known

Those who love growing plants and help people transform their barren land into beautiful landscape find managing or owing a nursery, a dream task. Nursery is also a kind of business, where marketing strategy is essential. You cannot depend on people to simply know that you are good grower, but have to make this art known.

Using proper marketing strategies, you can possibly succeed. Remember, growing plants correctly and maintaining them properly is the first step, but if people are not aware about it, they will not buy.

Plant nursery’s marketing plan

Product

The first step in creating your nursery’s marketing plan is to define the product line. For example, your nursery sells small 5 to 15 gallon sized trees, big trees in 24” to 36” boxes or exotic plants. Moreover, the nursery may offer landscape designing and maintenance services. The nursery may even sell garden tools, pots, containers, garden accessories and gardening books.

Customers

Define your market niche like whom you sell. The answer may be -

• retail plant nurseries, who are interested in wholesale purchase
• Landscapers
• Home gardeners, who are the DIY fans
• Home owners, who do not have time but desire well-maintained nice-looking landscape

The last group is your main market for design & installation services. For exotic plants, your target consumer may not be restricted to geographic location but can place an order online or through a phone.

Competition

Just like any other business, it is essential to be familiar with the weaknesses and strengths of your competitive nurseries. Find out the strength of your nursery and the reasons. For example, your competitor has low prices, but lack experienced nursery staff to help consumers select the right plants exactly.

Strategies

Message for plant marketing UK will be based on your strength and competitors weaknesses. The message will be delivered through website, SMM, advertising, attending trades & garden shows, flyers, and presenting demonstrations. In addition consider publicity program and distribute Press releases on topics related to plants care, maintenance and more.

Budget

Without resources, even the most successful marketing strategy will not have any effect. However, there is not special formula to determine an exact marketing budget.