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Friday, October 7, 2016

What you Need to Know about new Plant Marketing

For those associated with gardening or plant nurseries UK and are being creative there, it is not unusual that they create a whole new plant all by themselves or even discover a new plant. In case you wish to capitalize on it, one must think about all steps and costs involved. The below tips should provide you with some useful insights. Once you have made up your mind about the plant promotion, you must become a complete master of it. You must know everything about it, right from its habitat, form, water requirements, bloom cycle, need for vernalization to their disease susceptibility, production time etc. In short, you should be able to educate any grower on producing your plant as well as how it survives in a number of environment conditions, especially in a garden.

You must also know emphatically of plant breeding is a stable phenomenon or does it mutate or revert within a few generations. If unstable, it cannot propagate on a large scale or even ensure uniformity. Simultaneously, you must research the market for any comparable plant and if your plant can stand superior against it and in what way. Refrain from announcing it before it is widely available to growers and propagators. The timing of the new plant marketing is extremely critical.

If your plant is completely new and innovative, keep the rules of plant patents in mind. Initially, the new plant must be kept a secret and its pictures must not be uploaded anywhere on the internet or any blog written on it. Once publicized, it is a tall task to obtain its patent or protect it as your intellectual property. On the same lines, its seed or other propagules should not be distributed. Neither should it be documented in any local plant society or be exhibited in any show or trial. This may be deemed as a sales initiative and thus end your road to protecting your plant or getting royalties from its sales.

Bottom line remains that to get a new plant into the market means aggressively protecting your intellectual property so that you are richly compensated in due time.
 

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