Top Marketing Plans for Plant Nurseries

If you are in love with the greenery or a plant, owning or handling a nursery can be your wish come true. This also feels great, especially when you get to transform a barren piece of land into something beautiful, a soothing green patch of wilderness. This is why you need to know the marketing plans for building and developing the nursery of your dream. Follow these tips to reach your goal, Plant Promotion.

The Gradual Steps of Marketing

• You must develop a good product line in order to sell the plants. Tell the clients what you are selling through your product lines. Apart from plants, the nursery may offer services offering decoration or landscape designing. You can also sell products related to gardening and nursery, like Plant Patents such as, pottery, various tools and books related to the theme of gardening, charming gardening accessories and so on.

• While coming up with the product lines, you need to remember that your product line must contain something different and attractive from the other available ones. Since this is the time of high competition, people need to be charmed by something unusual. This is why it is important to think ‘out of the box’.

• While thinking about your New Plant Marketing plan, you need to think about your potential customers too. Some of your customers might be like home gardeners who do most of their work by themselves. Some can be lovers of beautiful landscapes and the rest can come over just for the sake of appreciation and so on. It is important to do a bit research before thinking about the customers. You can ask your friends and family, your neighbors about their requirements. These can allow you to think from the customers’ perspective.

Another important thing is the budget of your plan. You can think about picking up a part time job and then apply for it. Apart from these, you need to think about it constantly. If you want to plan things in a very different way, like the Plant Nurseries UK, you can always change and retransform it.

What you Need to Know about new Plant Marketing

For those associated with gardening or plant nurseries UK and are being creative there, it is not unusual that they create a whole new plant all by themselves or even discover a new plant. In case you wish to capitalize on it, one must think about all steps and costs involved. The below tips should provide you with some useful insights. Once you have made up your mind about the plant promotion, you must become a complete master of it. You must know everything about it, right from its habitat, form, water requirements, bloom cycle, need for vernalization to their disease susceptibility, production time etc. In short, you should be able to educate any grower on producing your plant as well as how it survives in a number of environment conditions, especially in a garden.

You must also know emphatically of plant breeding is a stable phenomenon or does it mutate or revert within a few generations. If unstable, it cannot propagate on a large scale or even ensure uniformity. Simultaneously, you must research the market for any comparable plant and if your plant can stand superior against it and in what way. Refrain from announcing it before it is widely available to growers and propagators. The timing of the new plant marketing is extremely critical.

If your plant is completely new and innovative, keep the rules of plant patents in mind. Initially, the new plant must be kept a secret and its pictures must not be uploaded anywhere on the internet or any blog written on it. Once publicized, it is a tall task to obtain its patent or protect it as your intellectual property. On the same lines, its seed or other propagules should not be distributed. Neither should it be documented in any local plant society or be exhibited in any show or trial. This may be deemed as a sales initiative and thus end your road to protecting your plant or getting royalties from its sales.

Bottom line remains that to get a new plant into the market means aggressively protecting your intellectual property so that you are richly compensated in due time.

Plant Patents – What You Need to Know About Them

If you have ever designed or invented something new, then the best way to protect is through a patent which is basically a grant by the U.S. Patent and Trademark Office (USPTO) to the owner of that discovery to enjoy a monopoly on it for a specified time. This gives the person the right to file a lawsuit against any person or body that uses the patented discovery in any form without the owner’s permission. Of the various types of patents, we would focus on plant patents here.

In any plant nurseries UK or anywhere else, if a new plant has been discovered or a new hybrid invented with successful reproduction of them, it can be patented with conditions like tuberous plants are not patented. Usually, the patent is granted for twenty years. The following guides are some of the deciding factors for patenting –

• The plant should have at least one different composition from all existing plants on comparison with another plant that may or may not be its relative.

• It must be brand new either as a new creation in a nursery or greenhouse or a new discovery.

• For the plant to be considered for the patent, the person discovering or inventing needs to make the application.

• The plant should not be deemed as an obvious invention at the time of application.

• The new plant marketing and offer for sale should not have taken place before the patent application.

• The plant must not be available to the public for over a year prior to the application for patent. This includes sale, plant promotion and plant description in any publication like the botany journal.

• To be eligible for a patent, the plant must have been successfully reproduced via asexual methods by which it can produce its exact replica. This is not happening with sexual reproduction where variances occur. The asexual reproduction methods accepted for plants are bulbs, cuttings from roots, grafts, runners, layering process, corms, etc.

To seek patents, one can use photographs or coloured drawing which can be self-sketched or sketched by an artist as plant patents have both components of design and utility.

Successful New Plant Variety Sales: Expert Advice for Gardeners

If you have a passion for breeding plants and experimenting with their features, then you must be dreaming of creating a new variety that could bring you recognition and, possibly, a fortune. It is a long way to go though, which is why you may be in need of tips from veteran gardeners.

About patenting

Patenting is the first and most important part of new plant marketing – in fact, it is compulsory if you ever want to get to that stage. Patenting or licensing will get you the recognition you deserve and draw the public's attention to what you are selling. Know your plant – its different features and its strengths especially; you will be promoting these. But first of all, you need to be able to constantly produce plants to exhibit the same features, because a new variety needs uniformity and consistence. Only then you can attempt to have it recognized as such. Professional plant breeders may know all about patenting and help you out in order to protect and promote your variety.

Using plant trials and nurseries

This is another essential part. Your own garden may not be enough to develop and observe the traits in a new plant variety, especially if it happens to be a season with unpredictable or unusual weather. Ask horticulturists about plant trials and benefit of the controlled environment of a plant nursery, where variety uniformity is obtained far easier.

Tips for plant sales and other events

People are mostly looking for plants that will beautify their garden, something that is different from what usually grows in the area but looks well next to it. Everyone wants to bring at home something unique or special. If you are producing vegetables or herbs, a different criterion applies. Then you need find out which are the species of interest in your community. You may have a look at what the locals are growing in their gardens – perhaps they want improved plants that can offer them a better harvest.

Join a community organisation or a garden club. These usually have sponsors and it will be a lot easier to get into plant sales events. Once you start participating at such events, bring plants that are not yet in bloom. This is an important aspect. Customers may like to see flowers in bloom, but once these are transplanted into their garden, they will suffer a 'shock' and the petals will wilt. The client will thus be disappointed.

Plant Breeding: All you need to know

Put in simple words, plant breeding is the process of using two parent shrubs to produce an offspring. Just like any offspring, its characteristics will be similar to that of its parents that have created it.

During the initial days, the plant breeders were totally blind to the science that is working behind the plants to keep them alive and functional. To actually understand what traits the shrub is carrying from one generation to the other, they had to grow the plant and wait to see the results.

But, with the benefit of modern science in today’s times, plant development has taken a new turn. Today, it is possible for the breeders to actually see inside the plant with a technique called ‘marker assisted breeding’. This way, the scientists can check the DNA of seeds to find which ones will produce the best breeds of the seedlings. The first step is the identification of the genetic markers and they are liked to essential traits like disease resistance, drought tolerance, yield, taste, nutrition etc. The indicators are then used as a test to go through all the plants that are presented for breeding and precisely select and breed only the seeds that are made-up to produce the desirable characteristics. 

There are a variety of breeding techniques that are in use these days. With a tremendous increase in the world population and subsequent increase in the demand of the vegetation based raw materials for food and other industrial purposes, an entirely new branch of breeding evolved. Plant breeders made new varieties based on crossing and selecting the desired, valuable traits that improve the results of the shrubs. With an increased and a more professional use of the fertilisers and other crop protection innovations, it has led to an outstanding increase in agriculture and hence, the global food security.  This has contributed to an increased social stability and a societal development.

New plant marketing methodologies has led to develop more ways of creating desirable traits in plants and also the protection of new plant patents. This process is not only expected to offer an increased productivity or nutritional and health values, but also expected to offer environmental benefits like eco friendliness, nature protection, preservation of natural resources, and also public health.

The combined study of biology, physiology, genetics, chemistry and environmental sciences will continue to provide the best in terms of plant breeding and yield many benefits for the society in terms of natural and healthy products. According to a research, it has been proven that with a constant development in the field of sciences and technology, the breeding innovations and techniques are sure to flourish and we shall keep on reaping the healthy benefits.